Achieve Your Financial Goals
Discover the Power of Organized Finances and Strategic Planning—All in One Place.

Do you feel lost when it comes to managing your finances?
Are you worried about the future, unsure how to save for unpredictable events or plan for the predictable ones?Many of us face these challenges, especially living far from home.
Imagine...
...facing a sudden job loss or a medical emergency without any savings.Or, think about reaching retirement age without enough money to enjoy your golden years.Without a clear plan, these scenarios can turn into harsh realities, leaving you and your loved ones in a tough spot.The stress of not being prepared for life's predictable expenses, like rent renewal or your child's education, can add to the burden, making it hard to enjoy life today.
You're not alone.
Eight years ago, I stood exactly where you are today – confused, overwhelmed, and making one financial mistake after another.I was a ship lost at sea in the vast ocean of investment options, debt management, and savings strategies.Every decision felt like a gamble, and more often than not, I ended up back at square one.I wasn't just losing money.
I was also losing hope.But then, everything changed.

I discovered a method & developed a tool that turned my financial chaos into a clear, navigable road map.
This wasn't about quick fixes or overnight success.It was about understanding the core principles of financial wellbeing and applying them with discipline and purpose.Through years of refinement, this system has evolved into the Financial Road Map tool, a way for those seeking clarity in their financial journey.And I've dedicated my life to sharing this knowledge, guiding Overseas Filipinos towards a future of financial freedom and security.
👋🏽Hey,
It's Kuya Jay!

I'm Jay Adrian Tolentino, but you can simply call me "Kuya Jay."I'm a Certified Financial Education Instructor and Financial Coach based in the UAE.My mission is to empower Overseas Filipinos by teaching them how to save, budget, invest, and live life on their own terms through Financial Education and Coaching.

My journey to financial expertise was paved with challenges, including falling victim to scams, purchasing unnecessary and expensive financial products, losing money due to improper investment strategies, and accumulating debt during my first year as an expat.

My commitment to Financial Literacy has established me as a trusted authority on money matters. I've had the privilege of sharing my insights with various organizations, companies, and universities.
In addition to individual coaching, I conduct financial wellness programs for multinational companies in the UAE, helping employees navigate their financial journeys with confidence.

In 2020, I was honored to speak at the Philippine Congress about a national issue affecting the financial well-being of Filipinos living abroad.Currently, I host the Pera & Purpose Podcast, where I teach people how to use money as a tool to lead a meaningful life.

certifications
National Financial Educators Council - Certified Financial
Chartered Insurance Institute (CII) - Award in Financial Planning
Chartered Insurance Institute (CII) - Award in Investment Planning
Education Instructor℠Registered Financial Planner (RFP)
Associate Financial Planner (AFP)
INtroducing
Kuya Jay's Financial
Road Map
The only tool you need to help you with your finances!

Gain Clarity
Unravel the complexities of your finances, setting the stage for a clear and confident journey towards financial independence.
Simplify Your Finances
Our tool is designed to guide you through the hierarchy of financial needs, from preparing for unpredictable events to planning for the future. It's straightforward, practical, and tailored to the unique challenges faced by every Filipino.
Make Informed Decisions
Through a series of easy-to-follow videos, you'll learn how to use the tool effectively, master the art of smart, personalized financial planning, and craft a roadmap that aligns seamlessly with your goals and lifestyle.
What Exactly is Kuya Jay's "Financial Road Map"?
Not just any Excel sheet, but your personalized finance navigator. This sophisticated tool is a carefully crafted network of interconnected sheets, designed to demystify your financial journey.
With the power of time value for money calculations at your fingertips, it enables you to precisely determine what it takes to achieve your financial dreams.
Tailored to simplify complex financial planning, our tool guides you step by step, making the path to your goals clear and achievable.
It can help you
in three ways
be clear
Understand Your Financial Situation: Get a crystal-clear picture of where you stand today. This insight lays the groundwork for all future planning.
Define Your Financial Goals: Set specific, achievable targets. Whether it's buying a home, saving for retirement, or funding education, know exactly what you're aiming for.
Discover Your Financial "Why": Uncover the deeper reasons behind your financial aspirations. This understanding fuels your motivation and guides your journey to success.
prepare for unexpected future expenses
Emergency Funds: We'll guide you on the right strategies in setting aside 3 to 6 months’ worth of living expenses, ensuring you have a financial cushion for life's surprises.
Comprehensive Protection: Discover the art of safeguarding your income efficiently, ensuring that you're fully covered without draining your wallet. Enjoy the peace of mind that comes from making your hard-earned money work smarter, not harder, for you.
plan for expected
future expenses
Effortless Management of Expected Expenses: Cover everything from rent to insurance renewals seamlessly, ensuring life’s predictable expenses never catch you off guard again.
Achieve Your Dreams with Targeted Short-Term Savings: Cultivate a habit of financial discipline that brings your aspirations within reach, without compromising your financial health.
Shape Your Future with Precision in Long-Term Investments: Craft a bespoke investment plan for major life milestones, whether it's laying the foundation of your dream home, securing your child’s academic journey, or ensuring a comfortable retirement.
So, Why A Financial
Road Map?
Think of managing your money like planning a big trip. Without a map, you might end up anywhere, maybe even lost.That's Where A “Financial Road Map” Comes In.A Financial Road Map is your guide. It helps you move from dreaming about financial goals to actually reaching them, with your savings in hand and ready to grow!
The Financial Road Map Is The Secret To Your
Money Mastery
Without A Financial
Road Map
Uncertainty about the future
Missed financial opportunities
Stressful money management
Financial worry
With A Financial
Road Map
Clear financial goals
Smart investment moves
Simple saving strategies
Financial happiness
Do You Like The Sound Of Financial Happiness?
HURRY!
Join the Beta Program!
Be part of the beta testing group now and gain exclusive access to my financial coaching tool!
Why join the
Beta Program?
Early Use: Try my Financial Road Map tool and the curriculum first. Get custom Q&As and help shape the course.
Shape the Course: I will be tweaking the tool and course videos based on your feedback.
Connect with Others: Meet like-minded people who are also part of the beta program.
Special Deal: In exchange for your help, you’ll get it at 85% off ($235 savings)!
Limited Access: Hurry! Only 25 slots are open.
$282
$47
Financial Road Map Beta Program
Money Back Guaranteed!
If you don't feel they've had a significant impact on the course development or your financial literacy hasn't improved after completing the program.
📢25 Slots Only!
TESTIMONIALS
What People Are Saying
Dale Diaz, PH





Frequently Asked Questions
What is the Financial Road Map Beta Program? The Financial Road Map Beta Program is a unique opportunity for Filipinos to access and shape a new financial planning tool and curriculum. It's designed to help you manage your finances more effectively, with early access to resources, custom Q&As, and the chance to influence the final product.
Why should I join the beta program? Joining the beta program allows you early use of the Financial Road Map tool and curriculum, a say in the development process through your feedback, connection with like-minded individuals, and a special discount of 85% off the final price as thanks for your participation.
How can I provide feedback on the tool and course? We'll have an exclusive Discord server for beta testers. You can share your thoughts and suggestions there directly.
How long does the beta program last? I'm looking at 3-4 weeks duration to fully complete the beta testing. This can still change depending on the suggestions, feedback and difficulty of the required changes to the tool.
Can I still join the beta program if I have no prior financial knowledge? Absolutely! The Financial Road Map is designed for individuals at all levels of financial literacy. I want a tool that can be used by those who are just starting with their finances. Your perspective and feedback are invaluable, especially to make the tool and curriculum accessible and beneficial for everyone.
What happens after the beta program ends? After the beta program concludes, you'll have continued access to the Financial Road Map tool and curriculum. Plus, you'll see firsthand how your feedback has helped shape the final product. Participants may also receive special offers and updates as thanks for their contribution.
What if I encounter problems with the tool or curriculum? Should you face any issues, our dedicated support team will be available to assist you. Contact details will be provided upon joining the beta program.
Why is there a cost for a beta program? The tool is a culmination of my extensive experience, paid certifications, and mentorships. It's an exclusive resource usually reserved for clients in my $400 coaching program. The fee for beta testers is an extremely discounted rate, offering you early access to this valuable tool.
Will I get direct coaching from Kuya Jay? No, the Financial Road Map tool is designed for self-guidance in managing finances, with recorded videos to answer your questions. While I update these videos regularly to cover as much as possible, personal coaching is available at $125 per hour if preferred.
Still have questions?
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